Traditional perfumery has long relied on mystery – complex formulas hidden behind the single word “fragrance.” We believe luxury should never come at the cost of transparency. Every fragrance we create is crafted with high-performing, skin-friendly ingredients, which means no parabens, no phthalates, no questionable additives. We always share exactly what goes into each one.

Yes – always 100% vegan and cruelty-free.

All of our fragrances are proudly made in Australia.

The difference comes down to concentration – how much fragrance oil is blended into the formula.

Our perfumes are crafted at 30% parfum concentration, making them more enduring than traditional EDPs. Because natural materials don’t linger as long as synthetics, we’ve increased the oil concentration to ensure your fragrance lasts beautifully on the skin, all while remaining clean, and true to nature.

We chose organic sugarcane alcohol because it’s a cleaner, gentler alternative to conventional perfumer’s alcohol. It’s certified organic, renewable, and derived from plants – not petroleum.

On average, our perfumes wear for up to 12 hours, though this can vary with skin type, environment, and the natural materials in each scent. We suggest reapplying if you’d like to refresh throughout the day.